I would have to say Blu is doing really well at marketing the company. They are relatively new to electric cigarettes and yet they dominate pretty well. The product is a great value and the starter kits are very convenient (especially the charging pack).

They dont complicate things and if you ever call them, they have pretty decent customer service. Blu is an entry level electric cigarette but it can take you far. I have heard a few complaints about shipping recently (slow to deliver) but this is to be expected for a growing company.

Blu is no different than the more expensive electronic cigarettes and so far, they are doing well.